• Highlights of Recent Activities

Highlights of Recent Activities

Last updated on March 5, 2015

Continue Support Activities for the Great East Japan Earthquake.

Sold Sakura Panda charity pins at Spring and Fall Thanks Festivals and donated as scholarship for children affected by the Great East Japan Earthquake!

Sakura Panda pin (left), Hiyoko-chan pin (right), ¥200 (tax included) each

At the Spring Thanks Festival held from Wednesday, March 12 to Tuesday, March 25, 2014, we sold “Hiyoko-chan × Sakura Panda” pins as a collaborative project to celebrate the 55th anniversary of Nissin Foods Chicken Ramen. We sold them at Daimaru and Matsuzakaya stores, Hakata Daimaru, Kochi Daimaru and Shimonoseki Daimaru, and as scholarship support for children affected by the Great East Japan Earthquake, we donated ¥1,526,359 in the total of ¥1,499,677 from their sales proceeds and the charitable contributions of ¥26,683 to the Great East Japan Earthquake orphans’ scolarship funds in Iwate, Miyagi and Fukushima including Iwate no Manabi Kibo Kikin, Higashi Nihon Daishinsai Miyagi Kodomo Ikuei Bokin, and Higashi Nihon Daishinsai Fukushima Kodomo Kifukin.


At the Fall Thanks Festival held from Wednesday, September 10 to Tuesday, September 30, 2014, we sold “Funasshi × Sakura Panda” pins at Daimaru and Matsuzakaya stores, Hakata Daimaru, Shimonoseki Daimaru and Kochi Daimaru and donated ¥2,482,368 from their sales proceeds to the scholarship funds including Iwate no Manabi Kibo Kikin, Higashi Nihon Daishinsai Miyagi Kodomo Ikuei Bokin, and Higashi Nihon Daishinsai Fukushima Kodomo Kifukin.


Funasshi × Sakura Panda pins, ¥200 (tax included) each


Pink Ribbon Movement (Breast Cancer Awareness Activities) Kicked into Gear

Pink Ribbon Movement 2013 (breast cancer awareness activities)

The Pink Ribbon Movement is awareness raising activities to disseminate correct information on breast cancer screening and encourage early breast cancer screening. Daimaru Matsuzakaya Department Stores has taken continuous actions in collaboration with JFR Card since the launch of Mother’s Day Pink Ribbon actions in 2012.


Created and sold original Pink Ribbon pins

Original Sakura Panda pins ¥200 including tax

Pink Ribbon Campaign 2013 was held at all 19 Daimaru and Matsuzakaya stores for almost one month from Wednesday, October 2 to Thursday, October 31, 2013. Daimaru Matsuzakaya Department Stores’ original Sakura Panda charity pins were created and sold at stores as well as to employees at employee facilities. We sold 5,115 pins during the campaign.


“Feel a breast lump”

Breast model

Self-examination by touching breast to detect a lump is as important as professional breast cancer screening. During the campaign, we invited women to feel a lump using a breast model at six stores including Daimaru Umeda, Daimaru Kyoto, Daimaru Kobe, Daimaru Sapporo, Matsuzakaya Nagoya and Hakata Daimaru to raise awareness about breast cancer and a total of 424 women participated in the event.


Sold heart bread representing Pink Ribbon concept

At Paul Bocuse and Donq shops on the food floors of Daimaru and Matsuzakaya stores, we sold heart-shaped bread that represents Pink Ribbon concept to wish women’s health. Total sales of Paul Bocuse products amounted to ¥1,176,900 (including tax) and Paul Bocuse and Daimaru Matsuzakaya donated 1% each of their sales to Pink Ribbon support groups.



Distributed breast cancer screening guidebook with support from Toshiba and Karadaniiikoto and co-sponsored breast cancer seminar

Following last year, we distributed 30,000 copies of awareness booklet, a supplement to the November issue of the monthly magazine “Karadaniiikoto,” with support from Toshiba and Karadaniiikoto at all 19 Daimaru and Matsuzakaya stores and co-sponsored a Pink Ribbon seminar titled “Know about Your Body to Continue to Make Yourself Shine” organized by Toshiba in Meguro Gajoen at 7 pm on Thursday, October 17.
On that occasion, officers of an authorized NPO Japan Society of Breast Health held a breast cancer seminar titled “Learning Time about Pink Ribbon and Breast Cancer” and 241 women including the holders of JFR cards and the employees of Daimaru Matsuzakaya Department Stores and JFR Card, totaling 55 women, listened attentively to panelists. One of JFR’s female employees who participated in the seminar said, “I could deepen the understanding of the importance of proper screening according to age to facilitate early detection of breast cancer.”

〈2012〉
Mother’s Day Pink Ribbon actions

“Ufufu Girls Collection” held in Daimaru Shinsaibashi store

The Pink Ribbon Movement is awareness activities to disseminate the correct information on breast cancer detection and encourage early breast cancer detection. Daimaru Matsuzakaya Department Stores and JFR Card Co., Ltd. implemented the Mother’s Day Pink Ribbon actions from April 18 to May 15, 2012.
Leaflets encouraging breast cancer detection were placed in Daimaru and Matsuzakaya stores to increase awareness and donation boxes were placed at their information counters. Daimaru Shinsaibashi store held the “Ufufu Girls Collection Powered by Kobe Collection” on Saturday and a national holiday, May 5. We donated the proceeds from its ticket sales and the money collected in our stores to the NPO “J. POSH (Japan Beast Cancer Pink Ribbon Movement)” under the concept of “making all smile.”

Company-wide Pink Ribbon campaign in collaboration with Toshiba and Karadaniiikoto in October

During the Pink Ribbon Month in October 2012, Daimaru and Matsuzakaya stores raised awareness by hanging vertical banners, putting stickers in restrooms, distributing awareness booklets and holding events to observe a mammography van (Matsuzakaya Toyota, Matsuzakaya Ueno and Daimaru LaLaport Yokohama stores) and to have mammography screening (Matsuzakaya Nagoya store and Hakata Daimaru) with support from Toshiba and Karadaniiikoto.
These stores presented relevant products using common POP advertising of our original Sakura Panda Pink Ribbon mark in cooperation with suppliers to promote the campaign. And Paul Bocuse Bakery sold heart melon bread and baked heart donuts with the Pink Ribbon spirit.
At the information counters of the stores, we sold Pink Ribbon pins and donated their sales proceeds of ¥242,858 and the amount of ¥67,747 collected in the stores to the NPO “J. POSH (Japan Beast Cancer Pink Ribbon Movement).”

Observation of Toshiba mammography van (Panda Hiroba, Matsuzakaya Ueno store)

Awareness booklet that includes the breast cancer self-check method and a list of medical institutions that provide breast cancer detection

Paul Bocuse Pink Ribbon limited original heart melon bread (\525 including tax)


Matsuzakaya Nagoya store participated in the Pink Ribbon Smile Walk organized by the Executive Committee for Pink Ribbon Festival (sponsored by The Asahi Shimbun Company, Japan Cancer Society and Nagoya Broadcasting Network). Daimaru Sapporo store lighted up its exterior walls pink during the night.
JFR Card Co., Ltd., which continues to support the Pink Ribbon Movement as an official supporter of J. POSH since fiscal 2010, gave a gift of breast cancer screening to those selected in a drawing from among the customers who signed up for Sakura Panda Card during the month and donated to J.POSH a certain percentage of sales made during the month.

Exterior wall of Daimaru Sapporo store lighted up pink

Awareness poster of JFR Card Co., Ltd.

Matsuzakaya Nagoya store participated in the Pink Ribbon Smile Walk. (Warm-up exercises before starting 5-kilometer Smile Walk)


Action to right global food imbalance

Participated in TABLE FOR TWO campaign “One Million People to Share TFT Meals!”

Daimaru Matsuzakaya Department Stores participated in “One Million People to Share TFT Meals!” campaign to fund school meals for children in developing countries by selling healthy meals. In agreement with a specified non-profit corporation TABLE FOR TWO International (TFT), we sold charity healthy meals and asked a person who ordered TFT meal to donate ¥20 (the equivalent of one school meal in developing countries) from Wednesday, October 16 (World Food Day established by the United Nations) to Tuesday, November 12, 2013 at 21 restaurants and cafes of Matsuzakaya Nagoya store and staff cafeterias of Matsuzakaya Nagoya, Toyota, Ueno and Shizuoka stores and Shimonoseki Daimaru and Sapporo Daimaru. (These staff cafeterias continue to serve TFT meals.)
Each time we in a developed country eat delicious healthy food and make ourselves smile, one school meal is provided to a child in Africa and makes the child smile. In other words, we in Japan can share meals and smiles with children in developing countries across time and space by eating TFT meals. This is the concept of TABLE FOR TWO.
Matsuzakaya Nagoya store agreed on the purpose of TFT program and collaborated with TABLE FOR TWO University Association, which promotes relief activities throughout Japan to right food imbalance. Members of its Tokai branch communicated the meaning and purpose of TFT program to society at large by visiting all 21 participating restaurants and cafes of Nagoya store and having TFT meals and drinks as well as intensively interviewing restaurant managers, chefs and other staff and posting their visit reports on their blog.
〈Click here to read the visit reports of Tokai branch of TABLE FOR TWO University Association (Japanese only).〉

© Dentsu

(TFT thanks poster at Matsuzakaya Nagoya store)


The restaurants and cafes of Matsuzakaya Nagoya store donated ¥90,817 to TFT during the campaign, which is the equivalent of 4,540 school meals for children in Africa. Six staff cafeterias which served TFT meals donated ¥113,940 during the campaign (October 16 to November 30), which provided 5,697 meals for children in Africa. Combined with the amount from the restaurants of Nagoya store, the total donation was ¥204,757, which is equivalent to 10,237 meals for children in Africa, exceeding our initial goal of 10,000 meals.

One of TABLE FOR TWO meals

《Hara no Kitchen Plus, Matsuzakaya Nagoya store》
Bowl of rice with tofu patty marinated in shio-koji (salted rice malt) ¥1,100 including tax
Freshly made tofu, which is delivered from Hara Tofu shop in Kobe every day, is fermented in shio-koji and cooked into a hamburger-like patty. The patty is placed on peas mixed rice and seasoned with plain ponzu sauce with grated radish. This healthy meal also includes fresh vegetable salad, soup and a drink.

〈How donations were made at Matsuzakaya Nagoya store〉
A customer who ordered TFT meal was asked to donate ¥20 (the equivalent of one school meal in developing countries) at checkout.


Pet Bottle Cap Campaign "Let's Fund Vaccines for the Wolrd's Children"

Held a donation presentation ceremony to celebrate “the achievement of the equivalent of polio vaccines for 100,000 children”!

In November 2009, we launched a campaign named “Let’s Collect PET Bottle Caps to Fund Vaccines for the World’s Children!” and in October 2013 the total number of caps collected exceeded 53,000,000, which funds polio vaccines for 100,000 children.
To celebrate this, Mr. Honda, Director and Corporate Executive Officer of Daimaru Matsuzakaya Department Stores, presented Mr. Oishi, Director General of an authorized NPO “Japan Committee Vaccines for the World’s Children (JCV)” as a support group with a donation catalog of ¥100,000, which is equivalent to polio vaccines for 5,000 children, on November 26, 2013.


Christmas Charity

Present your wishes to the Christmas “Message Tree”!

As a charity for Fantastic Christmas 2012, message cards were placed in Daimaru and Matsuzakaya stores. Daimaru and Matsuzakaya donated ¥5 for each message card when a customer wrote his/her wishes on the card and hung it on the tree. The number of cards hung on the “Message Tree” totaled 20,342 and the amount of ¥101,710 was donated.
※Conducted in: Daimaru Shinsaibashi, Daimaru Umeda, Daimaru Kyoto, Daimaru Kobe, Daimaru Sapporo, Hakata Daimaru Fukuoka Tenjin, Matsuzakaya Nagoya, Matsuzakaya Ueno, Matsuzakaya Shizuoka and Matsuzakaya Toyota stores

“Charity fundraising”: A small intention of each person will definitely become a great power!

Rob Ryan’s Christmas postcards were given to those who donated and the donation totaled as much as ¥277,730.
※Conducted in: Daimaru Shinsaibashi, Daimaru Umeda, Daimaru Kyoto, Daimaru Kobe, Daimaru Tokyo, Daimaru Sapporo, Hakata Daimaru Fukuoka Tenjin, Matsuzakaya Nagoya, Matsuzakaya Ueno, Matsuzakaya Shizuoka, Matsuzakaya Ginza and Matsuzakaya Toyota stores

Exhibition & charity auction of Rob Ryan’s original works

The original works created by Rob Ryan for Christmas at Daimaru and Matsuzakaya were exhibited in Daimaru Kyoto and Daimaru Kobe stores and shoppers enjoyed the beautiful works created using subtle techniques. We auctioned the original works and donated the auction proceeds of ¥300,990 to the “JCV Kids Smile Project” organized by the authorized NPO “Japan Committee Vaccines for World’s Children (JCV).”

〈Rob’s Work Room〉 Rob Ryan presented himself how he created the original works for Fantastic Christmas.

〈Christmas Smile Station〉Postcards designed by Rob Ryan were given to the shoppers who donated.


Support Activities for the Great East Japan Earthquake

Sold Sakura Panda charity pins at Spring and Fall Thanks Festivals to help victims of the Great East Japan Earthquake!

At Spring Thanks Festival held from Friday, March 1 to Tuesday, March 26, 2013, Daimaru Matsuzakaya Department Stores and Parco collaborated for the first time to sell “Sakura Panda × Parcoala” pins. We sold them at Daimaru, Matsuzakaya and Parco stores and donated ¥2,479,416, a portion of proceeds from their sales, to the “Kids Smile Project” launched by an authorized NPO “Japan Committee Vaccines for the World’s Children (JCV).”
At Fall Thanks Festival held from Wednesday, September 11 to Tuesday, October 1, 2013, we sold “Sakura Panda × Akubi Girl” pins at Daimaru and Matsuzakaya stores to celebrate the 50th anniversary of Tatsunoko Production and donated ¥1,833,310, a portion of proceeds from their sales, to the “Kids Smile Project” launched by an authorized NPO “Japan Committee Vaccines for the World’s Children (JCV).”

“Sakura Panda × Parcoala” pins, Tea cup (left) and heart (right) pins ¥200 each (including tax)

“Sakura Panda” pin (left), “Akubi Girl” pin (right) ¥200 each (including tax)


“Support the Tohoku and Make Japan Smile!”
Sold charity pins and collected support messages in all Daimaru and Matsuzakaya stores

In March 2012, which marked the first anniversary of the great earthquake, we sold Sakura Panda charity pins and collected money and support messages for children in the disaster areas in all Daimaru and Matsuzakaya stores.
Sakura Panda pins (¥200 including tax) were sold to employees as well as shoppers in our stores and generated sales of ¥617,085, which we donated together with the money of ¥425,105 raised in our stores at the same time to the “JCV Kids Smile Project” organized by the authorized NPO “Japan Committee Vaccines for the World’s Children (JCV).”

Thanks to the cooperation of many shoppers, Sakura Panda pins (¥200 including tax) were sold out early in many stores.

Sakura Panda collected donations during Spring Thanks Festival.

Many messages were given to encourage people in the disaster areas.


Visited the disaster areas with Sakura Panda

The “JCV Kids Smile Project” (KSP) is intended to cheer up children and make them smile through the visit of performers including hospital clowns to kindergartens and children’s halls in the disaster areas. Daimaru Matsuzakaya Department Stores donates part of the proceeds from sales of charity pins and the money collected in its stores in support of this project.
On April 7, 2012, Sakura Panda visited Konan Kaikan and Takasago Jidokan in Sendai with performers including a magician. They had a good time with children living in adjacent temporary houses or nearby and introduced and handed to them approximately 700 support messages collected in Daimaru and Matsuzakaya stores.


Cooperation with the “JCV Kids Smile Project”

Hospital clown Gako who visited Nagoya store for Fantastic Christmas

The authorized NPO “Japan Committee Vaccines for the World’s Children (JCV)” implements the “JCV Kids Smile Project” to heal the hearts of quake-affected and injured children and regain the smile of as many as possible among them.
Daimaru and Matsuzakaya agree on the project and have continuously supported it since 2011 through fundraising in stores, the donation of the proceeds from sales of charity pins and the visit of Sakura Panda to the quake-affected Tohoku region to give support messages to children.
During the Christmas for 2012, a hospital clown who makes children smile in the disaster areas visited Matsuzakaya Nagoya and Matsuzakaya Ueno stores to present the activities of the “JCV Kids Smile Project” and made children who visited the stores smile.
Ms. HAYAMI Yu, a special supporter of JCV, was invited to Daimaru Kyoto store to tell about accessible social contribution activities including her experience in supporting vaccination.

BCP Training and Increase of the Number of Those Trained in AED Use

Gain “the ability to judge and act quickly and accurately”! JFR Group has developed the Business Continuity Plan (BCP) to secure lives and resume business operations early in the event of disasters. In order to improve its effectiveness, the Group provides “desktop” simulation trainings to ensure basic actions and “real-time” simulation trainings to ensure actions in response to changing situations. These trainings are aimed to enable the emergency headquarters to judge and act quickly and accurately in case of emergencies based on the assumption of the situations right after the disaster including confusion in stores, the destruction of buildings and a barrage of damage information from external sources. The “desktop” simulation trainings started in Matsuzakaya Ueno store in the first half of 2012 and the trainings were provided in Daimaru Matsuzakaya Department Stores and some other companies of the Group in the second half of 2012. In Matsuzakaya Shizuoka store and Kochi Daimaru among them, both of which are feared to be damaged by tsunami caused by the great Nankai Trough earthquake, we provided a “real-time” simulation training as well. In fiscal 2013 and beyond, we will expand the coverage of these simulation trainings to all companies of the Group and strengthen the ability to respond to emergencies through repeated regular trainings.

Discussion on the initial motion right after a disaster (Matsuzakaya Ueno store)

Store sales team discussing various issues (Matsuzakaya Ueno store)


Expansion of AED (automatic external defibrillator) training and establishment of lifesaving system aiming to have 10,000 trainees

It is urgent in the light of social demand that department stores, which many shoppers visit, have more workers who know how to operate an AED. Therefore, we increase training opportunities so that more workers can operate an AED.
We have installed AED units in all Daimaru and Matsuzakaya stores and provide normal lifesaving training sessions in these stores to enable initial response to emergencies.
Daimaru and Matsuzakaya stores have regularly provided normal lifesaving training sessions with cooperation from fire stations and the total number of trainees in all stores reached approximately 7,800 as of August 2013. We strive to increase the number of trainees and establish a system that enables an appropriate response to emergencies through regular trainings aiming at the participation of 10,000 workers, which is equivalent to a quarter of the total number of approximately 40,000 workers of all Daimaru and Matsuzakaya stores (including sub-branches) including the employees of the Group companies and staff from suppliers.


Employees of Daimaru Matsuzakaya Department Stores and other companies of JFR Group participating in chest compression CPR training using an AED (Ryutsu Center in Higashinippori, Tokyo )