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Contribution to Revitalizing Local Communities

Our Urban Dominant Strategy is a “business model for growing with local communities” by enhancing the appeal of the whole area with the stores at its core. Implementing the strategy helps attract more customers to the area and contribute to the area.

We will also promote initiatives to vitalize local economy including expansion of products produced locally for local consumption and support for local festivals.

Urban Development with ESG Model Stores at the Core

New Landmark in Shinsaibashi: Main Building of Daimaru Shinsaibashi Store

The Daimaru Shinsaibashi store, which has about 300 years of history since first opening in Shinsaibashi, made its grand opening as a department store that will evolve looking out at the world and toward the future in September 2019. It was reborn as a landmark in the Shinsaibashi area with 368 distinctive specialty shops including first openings in the Kansai area and shops in new formats. Its concept is “Delight the World –Shinsaibashi, Adored by the World–.” The new Daimaru Shinsaibashi store aims to further increase the appeal of Shinsaibashi.
The main building of the Daimaru Shinsaibashi store adopts the latest things in the building and business model while inheriting long-loved things such as the Vories architecture and the spirit of hospitality. The store serves as a model for the future in terms of environmental initiatives such as the use of renewable energy and LED lighting in the entire building.
We aim to offer new value all the time to suit customer lifestyles and tastes that change with the times.

Main building of Daimaru Shinsaibashi store

Ginza Six

Ginza Six, one of the largest commercial complexes in the Ginza area, which opened in April 2017, contributes to attracting more customers to the area with carefully selected 241 world-class quality brands, the unconventional store environment using art, customer management and analysis using ICT, and promotion creating a buzz and conscious of being spread on SNS. It also contributes to improving convenience and comfort and disaster prevention function in the area with a cultural and exchange facility “Kanze Noh Theater,” the Ginza area’s largest rooftop garden, a bus station, the “Tourist Service Center” and the environment that accepts stranded people in the event of a disaster.

People in line at opening
Art in the atrium of Ginza Six

Ueno “Shitamachi. Front”

The “Ueno Frontier Tower,” which opened in November 2017 as a new complex with Parco_ya, a cinema complex and offices, attracts new visitors including young people and office workers to the area. The “Ueno-ga-Suki (lit. We love Ueno) Station,” which serves as a tourist information center that provides information on the area, sells goods and holds events, was created on the 1st basement floor (the Matsuzakaya Ueno store). In the “Okachimachi Panda Hiroba,” various events are regularly held in collaboration with the government and the neighborhood shopping street.

“Ueno-ga-Suki Station”
Okachimachi Panda Hiroba
“Shitamachi Skating Rink”

Events held in Okachimachi Panda Hiroba in FY2019



No. of visitors (people)


2nd Beautiful Mother Park in Shitamachi Marche

Approx. 9,000


Ueno – Tohoku Festival 2019

Approx. 15,000

Disaster Prevention & Outdoor Fair

Approx. 900


Mottainai Kids Flea Market

Approx. 600

2nd Shitamachi Marche & Gourmet Fair
Celebrating Ueno Museum Week

Approx. 12,000


3rd Shitamachi Marche

Approx. 10,000

Shitamachi Panda Beer Night

Approx. 12,000


Hawaiian Festival

Approx. 6,000


3rd Beautiful Mother Park in Shitamachi Marche

Approx. 10,000

Equestrian Club Rein Horse Riding Festival

Approx. 7,000

Radio Gymnastics (Sep - Nov)

Approx. 150


Rugby World Cup Support Event

Approx. 20,000

6th Shitamachi Halloween 2019

Approx. 12,000


4th Shitamachi Marche

Approx. 18,000

Fukushima Festival in Panda Hiroba 2019

Approx. 19,000

Uwatto! Kashiwazaki in Okachimachi Panda Hiroba

Approx. 9,600


Jewelry Festa

Approx. 5,000

As of December 31, 2019

Shop Development around the Daimaru Kobe Store

The Daimaru Kobe store has developed shops around it since 1987, about 30 years ago. Cutting-edge fashion brands are invited to open their boutiques in exotic buildings in Motomachi, Kobe, which historically developed as a foreign settlement, to attract more customers to the area. Currently approximately 60 shops operate around the store and the area combining shopping and sightseeing attracts customers from a wider area. The store organizes events using the appeal of the Former Foreign Settlement on a regular basis. In March 2017, Vogue’s shopping event “Vogue Fashion’s Night Out” was held. It was held in spring for the first time in the world.

Kyoto Machiya project

In 2016, Daimaru opened the “Daimaru Kyoto Store Gion Machiya” as a special project celebrating the 300th anniversary of its foundation. In Gion, which has a taste of the old capital, we revived a dilapidated machiya (a Japanese traditional townhouse) and operate a luxury brand boutique that matches Kyoto, which combines “tradition” and “innovativeness” (Hermes from November 2016 to July 2017 and Hublot from August 2017). By preserving and using the machiya, we inherit historical value and contribute to revitalizing the area. And we are well received by people in Japan and abroad as well as residents in Kyoto.

In March 2018, we renovated an over 100-year-old hotel and opened “Blue Bottle Coffee Kyoto Cafe” with Blue Bottle Coffee in the Nanzenji area, which is a key sightseeing destination in Kyoto. We will continuously strive to find appropriate properties for the “Kyoto Machiya Project.”

Daimaru Kyoto Store Gion Machiya
<Hublot Boutique Kyoto>

Nagoya area

In the Nagoya area, two development projects started. One is the opening of a commercial facility in the “Nihon Seimei Sakaemachi Building” (tentative). Daimaru Matsuzakaya Department Stores has decided to develop a commercial facility by master-leasing the property owned by Nippon Life Insurance Company and looking for tenants. Given its location in the center of the Sakae area, we will develop the new commercial facility by creating the Group synergy with the Matsuzakaya Nagoya store, Nagoya Parco, etc. to help create a bustle in and attract more customers to the Sakae area. Construction is planned to be completed in November 2020.

The other is the redevelopment of the “Nagoya Nishiki 3-chome District 25.” Daimaru Matsuzakaya Department Stores and Nagoya City concluded a basic agreement in January 2019 to mutually cooperate in developing the land owned by them. We aim to complete construction in fiscal year 2024.

Map around Matsuzakaya Nagoya store

Expansion of local production for local consumption

“Local production for local consumption” initiatives help revitalize local economies. Daimaru and Matsuzakaya stores aim to contribute to the revitalization of local areas by expanding the lineup of products that are unique to the area, capitalizing on its countrywide store network. As part of this initiative, the Matsuzakaya Shizuoka store collaborated with a local farm and a culinary institute to develop and sell sweets using local production.

Planting tomatoes to be used for sweets together with the local farmers and culinary institute students.

The Daimaru Kobe store and Kobe Gakuin University concluded a partnership agreement

The Daimaru Kobe store concluded a “partnership agreement concerning the revitalization of local communities and the promotion of lifelong learning” with Kobe Gakuin University and held a signing ceremony in the Port Island Campus of Kobe Gakuin University on July 5, 2018. Their nine partnership items include co-organized projects to foster the creativity of children, support for the next generation, the promotion of education and human resource development, disaster prevention and reduction, and regional development and the resolution of regional issues.

Marking the 20th anniversary of its grand reopening after the Great Hanshin-Awaji Earthquake (the “Earthquake”), the Daimaru Kobe store “looked back at the 20 years when it has been supported by local people and developed with local communities and wanted to take actions so that the store can further contribute to revitalizing local communities and society.” As such, the store has pursued partnership with Kobe Gakuin University.

Mr. Sato, the President of Kobe Gakuin University, introduced the “Motomachi Kodomo Daigaku (lit. Motomachi college for children),” which started as an advance project. He also told that Kobe Gakuin University, as a university closest to the epicenter of the Earthquake, has pursued education and studies concerning local disaster prevention and reduction ahead of the rest of the country in order to apply the lessons learned from the Earthquake to education. According to him, these initiatives lead up to today as the “Department of Social Studies of Disaster Management of the Faculty of Contemporary Social Studies,” which was established in 2014, and the University will implement community-based initiatives in partnership with the Kobe store.

Signing ceremony
Motomachi Kodomo Daigaku
Harvesting on a farm

The Matsuzakaya Nagoya store and Nagoya University concluded a partnership agreement

The Matsuzakaya Nagoya store and National University Corporation Nagoya University concluded a partnership agreement in May 2017. The purpose of this agreement is to enable mutual collaboration between Nagoya University and the Matsuzakaya Nagoya store in the fields of culture, industry, education, academics and so on with the aim of contributing to the development of the local region and human resources. Beginning with the research on the revitalization of the Sakae area using ICT, we will implement various initiatives that contribute to service innovation and the development of local appeal toward the “creation of Nagoya, a hospitable city in information services.”

Support for local festivals

Daimaru Matsuzakaya Department Stores supports festivals in the regions where its stores are located.

The Daimaru Kyoto store has a special display related to Gion Matsuri Festival and sells related goods every year. During the Festival in July 2018, the dragon’s head on the bow of Ofune Hoko float, which rejoined the Festival after 150 years’ absence in 2014, was displayed in the show window next to the Shijo front entrance on the first floor.

In the Hakata Daimaru Fukuoka Tenjin store, about 11-meter-high Kazari Yamakasa float “Tenjin 1-chome” of Hakata Gion Yamakasa Festival was built in the passage open space between the main building and the East Hall Elle Gala. Shoppers and tourists feasted their eyes on it.

Dragon’s head of Ofune Hoko displayed in the show window
(Daimaru Kyoto store)
Staff helped decorate Gion Yamakasa.
(Hakata Daimaru Fukuoka Tenjin store)

Coexistence with Local Communities