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Basic Mission Statement

Corporate Credo

Service before Profit
Abjure All Evil and Practice All Good

Service before Profit – This phrase is from a passage from “Of Honor and Disgrace” written by Xunzi, a Chinese thinker in the Zhanguo period, “Those who give priority to service over profit will prosper.” The most important thing is to approach things with sincerity and good faith. “Do not sell any products that are of no benefit to customers.” “Do not rank customers.” “Honesty and loving-kindness come first.” “An unfaithful person is useless regardless of how gifted he/she may be.” Thus Daimaru has told its employees to keep a humble attitude to serve customers. At Matsuzakaya, the spirit of “Abjure all evil and practice all good” has been valued. They can be modernized as “Customer-first principle” and “Contribution to society.” Thinking of stakeholders thoroughly and acting accordingly will lead to business growth. We believe “Creating Shared Value (CSV)” to solve social issues through business activities is nothing less than practicing the Group’s corporate credo simply and honestly.

Basic Mission Statement

We aim at providing high quality products and services that meet the changing times andsatisfying customers beyond their expectations.

We aim at developing the Group by contributing to society at large as a fair and reliable corporation.


Leading from the Front in the Japanese Retail Industry

J. Front Retailing is aiming to become a leading Japanese retail company both in terms of quality and quantity with the department store business as its core. In order to express such determination and thought, Mt. Fuji, which is one of the symbols for Japan, is shaped from the initial letters of J. Front Retailing (JFR). The sun rising from Mt. Fuji is represented as a circle to indicate the strong will of the company to continue to grow and shine.

Corporate Information