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- The Circular Economy the Group aims to create
The Circular Economy the Group aims to create
With various global environmental problems, including resource shortage, global warming, and waste disposal worsening due to linear economy based on mass production and mass consumption and disposal, circular economy is becoming increasingly important. The Group identified the “promotion of circular economy” as materiality in fiscal 2021 to simultaneously reduce environmental risks and capture new business opportunities
Promotion of Circular Economy in the Group’s Strong Areas
The Group has implemented 3Rs that reduce environmental risks, such as recycling of waste, and
has gained support from stakeholders. Going forward, we will strengthen initiatives in our strong areas
(store operation, handling of clothing, cosmetics, and food, etc.) based on conventional 3Rs and evolve and
expand them to new 3Rs that will not only reduce environmental risks but also lead us to capturing business
opportunities.
The Group will work with suppliers and customers to create a new circular business model based
on the concepts of "sharing" and "upcycling" in order to realize a circular economy. Through these efforts,
we will create new environmental value and gain a competitive advantage in a circular economy.
Reduction of Environmental Load through Resources Recycling
ECOFF—Working together with customers
Daimaru Matsuzakaya Department Store is engaged in
“Think GREEN” activities to propose sustainable products
and lifestyles. Launched in FY2016, “ECOFF” is a sustainable
initiative to collect unwanted clothing, shoes, bags, and other
items from customers at department stores and recycle and
reuse them into new materials and products.
The initiative has continued to grow every year thanks to the
increasing environmental awareness of customers and their active participation. A record 367 tons
was collected in FY2022 (cumulative total of 1,468 tons collected since FY2016), and a record
number of people participated. We further expanded our efforts, such as the campaign in
spring 2023, which was jointly held by Daimaru Fukuoka Tenjin and Fukuoka PARCO.
As part of our ECOFF donation initiative, we donated ¥2 million in FY2022 to four
organizations working to solve environmental issues.
A fashion subscription business friendly to the environment
AnotherADdress, a fashion subscription business started in March 2021, aims to shift to a business model with high sustainability for society and the environment by emphasizing the intrinsic value of fashion and sustainable initiatives based on the belief that clothes are not disposable. Daimaru Matsuzakaya Department Stores is the main operator of the service, delivering clothes to customers in partnership with various businesses including logistics, delivery, cleaning, and recycling.
Strengthening of Sustainable Initiatives
As of the end of February 2022, we had more than 6,700 registered customers, far exceeding our
initial projection of 1,000 members. The total number of rentals has reached 20,000, and we have received a
great deal of support from our customers. In addition, on the first anniversary of its opening, we have more
than doubled the number of brands we handle, and have introduced and improved new services requested by our
customers, such as a "secure guarantee service," "introduction of a size comparison tool," and "change of
the return system.”
We are also collaborating with Tokyo University of the Arts and Mitsubishi Chemical Corporation to realize
our business concept "FASHION NEW LIFE." We take on new sustainable challenges, such as a program that
allows the participants to support tree-planting activities of “Geidai Hedge,” an environmental improvement
program implemented by Tokyo University of the Arts, while enjoying fashion with AnotherADdress, under the
theme of "Wear the forest, nurture the forest,” and "efforts to extend the life of clothes" with Wacoal.
In March 2023, we added men's fashion items to the lineup based on requests
from many of our customers. By responding to the wide-ranging needs of not only
male customers, but also those who enjoy genderless fashion, we will offer the joys
of fashion “more freely” to “more people” in the future. In conjunction with business
expansion, we have also introduced reusable garment bags, Japan's first recyclingbased
delivery system. This will eliminate the use of corrugated cardboard for
customer deliveries and reduce the use of plastic by 30% (compared to our company).
AnotherADdress will continue to pursue an environmentally friendly business model.
Voice
TABATA Ryuya, AnotherADdress, DX Promotion Division, Management Strategy Headquarters, Daimaru Matsuzakaya
Department Stores
After launching this business, we have received comments from customers such as "I received
compliments from my friends on the clothes I borrowed from AnotherADdress.” and “I have come to like to
dress up.” What we want to share with our customers is “FASHION NEW LIFE,” or the joy of being
fashionable.
At AnotherADdress, we also inform how to wash and handle clothes. We are trying to help our customers enjoy
sustainable lifestyles naturally by providing information on what to do to wear not only rented clothes but
also customers’ own clothes longer.
In the early days of our business, we had a hard time gaining the understanding of brands, but now we
communicate to them that we are reforming our distribution process and working on a circular model. We have
gained more and more support and understanding for the fact that we are working responsibly to ensure that
our customers can enjoy the clothes we started to handle for as long as possible.
AnotherADdress has just begun. We hope that as many people as possible will try it out for themselves to
encounter clothes they have never worn before and to discover the joy of dressing up.
Upcycling for decorations
Daimaru Matsuzakaya recognizes the challenge
of disposing of event decorations that are replaced
seasonally.
For the 2 0 2 2 Christmas season, the Nep Art
Christmas Tree displayed at the Matsuzakaya
Nagoya store was created by further upcycling the
Tachineputa festival floats from Goshogawara, Aomori
Prefecture. Those floats are made from paper recycled
from waste cotton. After the display was over, the
paper was carefully peeled off and used as labels for
ciders brewed with out-of-spec apples produced in
Aomori.
Sustainable commercial facilities
The 4th floor of Shibuya PARCO underwent a major
renovation in November 2 0 2 2. Vintage stores and
interior/art supply stores have newly opened, expressing
“sustainability” with three themes: “reuse/inherit,”
“reproduce/remake,” and “handcrafts/importance of
making by hand.”
The renovations have made the commercial facility
more sustainable by reducing waste associated with
interior renovations when replacing tenants, and by
incorporating a system that allows stores to open at
minimum cost while minimizing investment in interior
design as much as possible. This has made it easier for
young start-up brands and creators to open new stores.
Project to breathe life into scrap wood
J. Front Design & Construction, which designs and
builds hotel and office interiors, generates scraps of
wood and unusable film in the process of creating
interior construction materials. To make use of these
materials, the company teamed up with Osaka University
of Arts in the “Bringing Scrap Wood to Life” Project.
The students, with their rich imagination and flexible
design skills, created unique works of art while dealing
with irregularly shaped scraps of wood. The winning
entries were exhibited at Daimaru Shinsaibashi.
This project was a perfect fusion of our Group's
commitment to sustainability and the students' passion
for craftsmanship.
