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Top Commitment

Social structure and consumption behavior are greatly changing amid increasingly uncertainty about the future due to worsening global environmental problems such as global warming and ocean pollution, human rights issues in supply chains, and heightened geopolitical risk. It is now evident that companies cannot develop without coexistence with the environment and society, and that business activities cannot turn a blind eye to the environment, society, human rights, and other issues.

We must continue to protect what our predecessors have left. And we must pass down them to the earth of the future and the children of the future. This applies not only to the environment but also to companies. To this end, we have to change ourselves. Now, in this era when we live, we are at a crossroads.

Companies cannot survive without the help of the environment and society. Meanwhile, companies must actively engage with society. As a mission of a company, which is a member of society, we must work proactively to resolve issues that can be resolved, no matter how large or small their impact on society is. On the other hand, companies are for-profit organizations. Unless companies generate profits and achieve sustainable growth, they will not be able to survive.
At present, what is expected of us is to resolve social issues, and at the same time, to achieve corporate growth, which may conflict with each other, with a long-term horizon. In order to solve this difficult challenge, which no one has achieved so far, we have no choice but to clarify the direction we should be aiming at in the midst of a violent stream and to step forward with our own feet. That is the "sustainability management" that I have set forth this time. Sustainability management is a major prerequisite for all corporate initiatives. We must constantly consider solutions to this unknown challenge while realizing sustainable corporate growth.

Sustainability management is a management that simultaneously solves social issues and achieves corporate growth. Specifically, we will work on this challenge as Creating Shared Value (CSV). CSV is not a difficult thing. This is an initiative to resolve social issues and realize corporate growth through our own operations. Through these efforts, we will realize the Well-Being Life of all stakeholders including customers, employees and suppliers.


ONO Keiichi
President and Representative Executive Officer
J. Front Retailing Co., Ltd.