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Social Contribution activities with customers

PET bottle campaign

“Let’s Collest PET Bottle Caps to Fund Vaccines for the World’s Children!”

From December 2009, collection boxes are placed mainly in the Daimaru and Matsuzakaya stores and their employee facilities and the offices of the Group companies to collect unnecessary PET bottle caps. The collected caps are recycled through the non-profit organization “Re Lifestyle” and we donate the full amount paid for them to the authorized non-profit organization “Japan Committee Vaccines for the World’s Children” to fund vaccines for children around the world.

In addition to the donation of proceeds from the sale of PET bottle caps, we conduct various activities throughout the year to fund vaccines, including fundraising in tandem with events. Donation through the collection of caps and other activities reached the amount equivalent to polio vaccines for 260,000 people in May 2018.

PET bottle cap collection box
Letter of appreciation for donation exceeding the vaccine equivalent of 250,000 people

Pink Ribbon Campaign

Daimaru, Matsuzakaya, Parco and JFR Card are involved in the “Pink Ribbon Campaign,” an awareness activity to promote early diagnosis, detection and treatment of breast cancer. Mainly on “Mother’s Day” and in “Pink Ribbon Month (October),” at the Daimaru and Matsuzakaya stores, we conduct educational activities including the distribution of awareness booklets and screening experience on a mammography van as well as donating proceeds from the sale of original pins to a Pink Ribbon awareness organization.

Feel-a-breast-lump event
Original awareness booklet

Blue Clover Campaign

Daimaru Matsuzakaya Department Stores supports the “Blue Clover Campaign,” which provides correct knowledge on increasingly prevalent prostate cancer among men and promotes “early detection and appropriate treatment,” as well as the Pink Ribbon Campaign.

When we held an awareness event in the Matsuzakaya Ueno store in June 2018, we received many responses from female customers though it is a male cancer. And we found that it is effective that female customers tell their close family members the importance of prostate cancer screening. We will hold this event in all 17 stores including associated department stores in November 2018.

We support the “Blue Clover Campaign” by raising money in stores and selling Blue Clover pins featuring our original character Sakura Panda, which is popular among a wide range of ages. Hoping that as many customers as possible will have a prostate cancer screening, we provide an original leaflet “Have a PSA Test!” free of charge.

Awareness event in June 2018 (Matsuzakaya Ueno store)
Leaflet with easy-to-understand information on the method of prostate cancer screening, etc.

Table for Two

Daimaru, Matsuzakaya and Parco support the activities of the authorized non-profit organization “Table for Two International” (TFT), which helps provide school meals for children in developing countries, by donating a portion of sales at their restaurants and staff cafeterias.

Daimaru and Matsuzakaya join TFT’s “One Million People to Share TFT Meals!” campaign on October 16, “World Food Day,” every year and offer TFT meals at their restaurants and cafes. J. Font Foods develops menus in collaboration with neighboring university associations that support TFT.

“Table for Two” poster
Tasting of TFT meals by a chef and the members of TFT university associations (Daimaru Sapporo store)

Love 49 Project

We participate in the prevention and awareness activities for cervical cancer implemented by the “Love 49 Project” that designates April 9 as “Uterus Day.” We hand out newsletters in the Daimaru and Matsuzakaya stores in cooperation with local cytotechnologists while selling button badges and collecting money in these stores to donate to the authorized non-profit organization known as “Orange Clover,” which is working to raise awareness of cervical cancer.

The Daimaru Suma store serves as a venue for the “Love 49 Campaign in Kobe” organized by the “‘Uterus Day’ Love 49 Hyogo Committee” and provides opportunities for various organizations to make presentations.

We also continue to donate a portion of the proceeds from the sale of our original eco bags to support their activities every year.

Charity button badges
Awareness activity by a group of students of the Department of Medical Technology, the Faculty of Health Sciences, Kobe Tokiwa University (Daimaru Suma store)

Major charity support in FY2017 (Daimaru Matsuzakaya Department Stores)

(Unit: ¥1,000)



Amount donated

Japanese Red Cross Society “We will never forget. - Project for the future”

Supported the rehabilitation assistance project by announcing online, wearing awareness badges, putting stickers on cars and donating the full amount raised in stores and employee facilities


Scholarship funds to support children affected by the Great East Japan Earthquake

Donated a portion of the proceeds from the sale of the “charity pins celebrating the 10th anniversary of Sakura Panda’s birth” under the intent of support for Tohoku “Smile for Japan”


Authorized NPO Orange Clover

Donated the money raised through the Love 49 campaign and a portion of the proceeds from the sale of original eco bags, etc. to support cervical cancer prevention awareness activities


Local Pink Ribbon support groups

Donated a portion of the proceeds from the sale of original pins, heart bread, beverages from Pink Ribbon vending machines, etc. to support bread cancer prevention awareness activities


Kumamoto Earthquake Relief Fund

Donated a portion of the proceeds from the sale of the “charity pins celebrating the 10th anniversary of Sakura Panda’s birth”


Authorized NPO Table for Two International

Donated a portion of the proceeds from the sale of healthy meals to help provide school meals in developing countries


Authorized NPO Japan Committee Vaccines for the World’s Children

Donated the full amount received at the auction of Rob Ryan’s original drawings of Christmas promotion charity program “Baton Relay for the Future” and raised in conjunction with posting with hashtags and the view counts of special videos


Coexistence with Local Communities